摘要
文章通过回顾相关文献,对国内医院客户服务模式进行综述,介绍了医院客户服务模式的概念、国内医院客户服务模式的现状等方面,并结合我国实际情况对数字化新型医院客户服务模式的发展和思考进行了归纳,旨在为国内的同类研究提供参考。
The paper summarized customer service modes in domestic hospital through literature review, introduced the concept and current modes of hospi- tal customer service mode, and concluded the development of new digital hospital customer service mode combining with the actual situation in China, so as to pro- vide reference for similar domestic studies.
出处
《护理管理杂志》
2015年第6期414-416,共3页
Journal of Nursing Administration
基金
2014广西医药卫生自筹经费计划课题(Z2014095)
关键词
客户
医院
客户服务模式
客户关系管理
customer
hospital
customer service mode
customer relationship management
