摘要
当前数字阅读推广正成为图书馆读者服务的重要举措。通过梳理我国开展数字图书馆宣传推广活动的理论指导与发展前景,分析国内公共图书馆以"网络书香"为代表的数字阅读推广活动现状与案例,从技术、宣传、用户群体等方面,对开展数字阅读与推广活动的策略进行了思考。
The promotion of digital reading has become an important measure for library reader services. By sorting out the prospects of theoretical guidance and development of the digital library promotional activities in our country, the paper analyzes the current situation and case of digital reading promotional activities with the ＂network reading＂ as a representative, and thinks on the strategies for carrying out digital reading promotional activities from many aspects, such as technology, publicity and user group.
出处
《图书馆》
CSSCI
北大核心
2015年第6期32-36,共5页
Library
基金
2013年湖南省图书馆学会课题(编号:XHYB1021)研究成果之一
关键词
数字阅读
阅读推广
公共图书馆
Digital reading Reading promotion Public library
