摘要
互联网思维,就是在(移动)互联网、大数据、云计算等科技不断发展的背景下,对市场、对用户、对产品、对企业价值链乃至对整个商业生态进行重新审视的思考方式。小米手机创建初期,舒适的用户体验、便捷的线上营销、低廉的价格,使小米一跃成为国产手机的佼佼者。O2O模式这种新的消费体验诞生,让消费者的体验从内心到行动上都有所改变,需求的情感化、内容的个性化、价值的过程化、动机的道德化主导客户消费选择。虽然小米手机成功采用互联网思维及饥饿营销策略迅速占领了国内智能手机市场,但从长远意义上看,饥饿营销策略必将带来严重危害,用户真诚沟通才是企业的良性发展趋势。
Thought for Internet, it was in the （mobile） Internet, big data and cloud computing, the Internet under the background of the development of science and technology, rethought the whole commercial ecological way to the market, the user, product, the enterprise value chain. Early millet mobile created comfortable, user experience, convenient online marketing, low price, the millet become outstanding in domestic handset. O2O model as new birth of consumption experience, let consumer experience changed from inner to action. Emotional of demand, personalization of content, the process of value, motivation of moralization dominate the customer consumption choices. Although millet mobile phone successful adoption of Internet thinking and hunger marketing strategy quickly occupied the domestic smartphone market, but in the long term view, hunger marketing strategy would bring serious harm, the user sincere communication is the enterprise benign development trend.
出处
《现代物业（中旬刊）》
2015年第4期41-42,共2页
Modern Property Management
