摘要
China＇s environmental problems become increasingly serious. In the context of the enterprise, which does not have the motivation to take the initiative to improve the environment, we realize the importance of environmental consciousness. The necessity of the incentive of the environmental awareness will be elaborated by psychology aspect. In the meantime, some suggestions are advanced in knowledge and experience, government policy and financial institution fields, to really motivate the China＇s environmental consciousness, to really change environmental protection problem into the internal problems of the enterprise. Finally, it can enable the enterprises to protect environment actively, and promote the smooth implementation of environmental accounting.
