摘要
基于大学生群体跨境移动支付的感知风险,应用感知风险理论,运用问卷调查法,构建跨境移动支付感知风险影响因素模型,分析针对大学生群体跨境移动支付感知风险的主要影响因素,并利用多元回归分析法计算各影响因素对大学生跨境移动对感知风险的影响系数。结果表明,熟悉度、操作因素、安全因素和法制因素对大学生群体的跨境移动支付感知风险有显著影响,并据此提出对策、建议。
The risk sensation research of college students based on cross-border and mobile payment is introduced by the questionnaire survey.Based on the theory of risk sensation,a model of impaction from college students＇ perceived risk to the cross-border and mobile payment is created in this paper,which analyses the main influencing factors and its degree calculate the influential factors with multiple regression analysis method.The empirical research shows that familiarity,operational factor,safety factor and legal factor for college students of dimensions of risk sensation have a pivotal influence on it,and some suggestions are put forward.
出处
《西安邮电大学学报》
2015年第2期109-114,共6页
Journal of Xi’an University of Posts and Telecommunications
基金
工业和信息化部通信软科学研究计划资助项目(2012-R-08-2)
关键词
跨境移动支付
感知风险
影响因素
cross-border and mobile payment
risk sensation
effect factors
