摘要
纺织业正处于深化转型升级与结构调整时期,数字化的数码印花技术与信息化的网络平台结合,创造出纺织品大批量个性化定制C2B商业模式,为传统纺织业注入新的活力。通过分析消费者个性化需求下的规模经济向范围经济转变,商业模式也随之由B2C升级到C2B,来探求纺织品个性化定制C2B模式的市场背景。从3个方面论证了数码印花是支撑纺织品大批量个性化定制的关键技术:数码印花技术特点使纺织品个性化定制成为可能;数码印花技术进步将纺织品个性化定制推向规模化发展阶段;由众多数码印花机整合而成的工业互联网,在纺织品个性化定制中发挥更大的作用。
Textile industry is in the period of deepening transition upgrade and structural adjustment. Textile digital printing technology combine with network platform, which is creating the mass customization C2B model on textile business, meanwhile to inject new vitality into the traditional textile industry. Via analysis the transfer from scale economy to scope economic which under buyer customize demand, by the way the business model will be upgraded from B2C to C2B, to explore the market background of customization C2B mode. There are three sections to demonstrate that digital textile printing is a key technology to support mass customization production. The technical characteristics of digital printing makes mass production possible on personalized. The improvement of digital printing technology, which is push textiles customization to the large-scale production phase. The industry network which is integrated by many different types of digital printers, is playing a greater role in the customization of textiles. It is worth mentioned that to elaborate the C2B mode on textile mass production of personalized customization.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2015年第2期164-168,共5页
Journal of Textile Research
基金
国家高技术研究发展计划(863计划)项目(SS2013AA040601)
