制度距离影响跨国公司进入战略选择的机制与框架构建：一个权变的观点被引量：14

The Mechanism and Framework Construction of the Effect of Institutional Distance on Entry Strategy Selection of Multinational Company: A Contingency Viewpoint

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摘要笔者依据三支柱制度理论,从组织合法性视角出发,采用权变的观点,在将制度距离分为远近两种情形后,分析了制度距离影响跨国公司进入战略选择的机制,并构建了相应的权变框架。研究结果表明,在管制距离、规范距离和认知距离远时,在东道国的分支机构应该首先遵从当地制度环境的要求,以获取外部合法性,优先考虑的进入战略是并购、合资以及在合资企业中采用少数股权;而在管制距离、规范距离和认知距离近时,在东道国的分支机构应该首先遵从跨国公司内部制度环境的要求,以获取内部合法性,优先考虑的进入战略是绿地、独资,如选择合资的话,则在合资企业中采用多数股权。研究结果可以为跨国公司从内外合法性视角出发,在制度距离下选择合适的进入战略提供适宜的指导。 According to the institution theory of three pillars, from the perspective of organizational legitimacy, with contingency viewpoint, and after dividing the institutional distance into two cases of near and far, the paper analyses the mechanism of the effect of institutional distance on entry strategy selection of multinational company, and constructs the corresponding contingency framework. The result shows that, when regulative distance, normative distance and cognitive distance are farther, branches located in the host country should firstly comply with the requirements from institutional environment of host country in order to obtain external legitimacy, and will prefer mergers and acquisitions, joint venture and minority stake in joint venture; when regulative distance, normative distance and cognitive distance are close, branches located in the host country should firstly comply with the requirements from institutional environment of multinational company in order to obtain internal legitimacy, and will prefer green-field, wholly owned subsidiary, majority stake if joint venture is selected. The result can provide reasonable guide for multinational company to select the appropriate entry strategy under institutional distance from the perspec- tive of internal and external legitimacy.

作者范建红陈怀超

机构地区太原理工大学经济管理学院太原

出处《中央财经大学学报》 CSSCI 北大核心 2015年第2期75-82,共8页 Journal of Central University of Finance & Economics

基金教育部人文社会科学研究青年基金项目(项目编号:14YJC630006) 国家自然科学基金青年项目(项目编号:71402113) 教育部高等学校博士学科点专项科研基金项目(项目编号:20131402120016) 山西省回国留学人员科研资助项目(项目编号:2013-039)

关键词跨国公司制度距离进入战略合法性权变 Multinational company Institutional distance Entry strategy legitimacy Contingency

分类号 F062 [经济管理—政治经济学]

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