摘要
调研70所有代表性的图书馆网站,分析网站营销研究进展;结合营销案例和特色,从一站式检索、个性化导航、多媒体版块、首页关注读者需求情况、与社交网络工具结合五个方面分析图书馆网站采用的营销策略;提出提高网站营销效果的建议。
With a survey on 70 libraries＇ websites, this article studies those websites＇ marketing processes and analyzes their marketing strategies in the aspects of one-stop searching, personalized navigation, multimedia columns, concerns on information need of readers presented on home pages, and social networking tools. Then, some suggestions are proposed on improving website marketing.
出处
《图书馆论坛》
CSSCI
北大核心
2015年第1期81-86,共6页
Library Tribune
关键词
图书馆
网站
营销策略
library
website
marketing strategy
