摘要
从符号学的视角对体育与软实力之间的关系展开论述。研究表明,体育软实力的彰显是一个完整的符号呈现过程,国家层面上的体育软实力正是通过不同意义的传达实践其符号价值。只有在维系符号表达的准确性、保持符号表达的连贯性和理解符号表达的长期性等方面积极努力,才有可能提升体育软实力的符号价值。
The study explores the relationship between sport and soft power from a semiotic perspective. It holds that the representation of sport soft power is a complete signification. Semiotic values on national-leveled sport soft power are conveyed by different connotations. Only positive efforts on preserving the semiotic correctness and semiotic consistency, as well as the longterm semiotic understandings could enhance the semiotic values of sport soft power.
出处
《上海体育学院学报》
CSSCI
北大核心
2014年第6期69-74,共6页
Journal of Shanghai University of Sport
基金
国家社会科学基金资助项目(11XTY004)
四川省科研创新团队项目(13TD0011)
关键词
体育
软实力
符号学
关系
sport
soft power
semiotics
relationship
