摘要
基于对国内外文献的整理和对会展活动发生发展的思考 ,本文提出了会展旅游及其相关领域的概念界定 ,并着重从旅游业与会展业互动的关系出发追索会展旅游活动的特点 ,从而进一步阐述了会展旅游市场开发的能力培育问题 ,提出了相应的展望与预测。
Based on the review of domestic and overseas literature, the author raises the conception definition between MICE tourism and relevant fields, focuses on the characteristics of MICE tourism originated from the interactive relationship between tourism industry and MICE industry. The author further expounds the capibility building of MICE marketing and offers corresponding prospect and prediction.
出处
《旅游学刊》
CSSCI
北大核心
2002年第4期56-59,共4页
Tourism Tribune
