摘要
基于产业融合的观点,以全价值链这一全新的理念,分析了乡村旅游全价值链的六大构成要素,即资源融合价值、功能融合价值、品牌融合价值、文化融合价值、以及由资金融合、人才融合、创新融合构成的保障融合价值。并在此基础上构建出基于产业融合的乡村旅游全价值链体系,以期为我国乡村旅游产业发展、定位与价值提升提供全新的理念指导。
Based on the point of view of industrial integration , through the new concept of the whole value chain , This article analyses the six elements of the value chain of the rural tourism：resources integration value , functional integration value , brand value integration and cultural integration value ,fusion integration of funds , personnel in-tegration,and innovation the guarantee value fusion .And on this basis build industrial convergence based the whole rural tourism value chain system .Hope for our country rural tourism industry development , positioning and value enhancement to provide brand -new concept guidance .
出处
《武汉轻工大学学报》
CAS
2014年第2期108-112,共5页
Journal of Wuhan Polytechnic University
关键词
产业融合
乡村旅游
全价值链
industry integration
rural tourism
the whole value chain
