摘要
运用文献资料法、逻辑分析法、数理统计法、专家访谈法等研究方法,以市场营销和产业经济学等相关理论为指导,对影响中国排球赛事市场化运作的宏观因素包括运作模式和管理模式及微观因素包括观众、赞助商、外援、媒体、中介机构等分别进行了分析,旨在为中国排球赛事的市场化运营提供理论依据和实践基础。
Using the methods of literature, logical analysis, mathematical statistics, expert interview, and making marketing management, industrial economics and other related theory as the guide, the study analyzed factors that influence the operation of volleyball tournament market in China. The macroscopic factors includ- ing the mode of operation and management mode, the micro factors including the audience, media, sponsors. foreign aid intermediary institutions were analyzed. The research is in order to provide theoretical and practical basis for market operation volleyball tournament in China,
出处
《湖北体育科技》
2014年第1期22-24,31,共4页
Hubei Sports Science
关键词
中国
排球赛事
市场化
影响因素
China
volleyball tournament
marketization
influencing factors
