摘要
观致到底是一家什么样的公司？有人说，这是一家不按汽车工业常理出牌的公司；也有人说，这是一家建立在当代西方汽车业产能过剩、劳动力冗余之上的公司；甚至还有人说，这是一群理想主义者在庞大的汽车帝国边缘自搭了另一个小小游戏场。
As a company, what is Qoros like? Some says this automobile company doesn't follow the normal template; some says this company is based on the excess production capacity and labor force in the western automobile industry; some says this is a small playground built by some idealists on the edge of the huge automobile empire.4 years ago, Stefano Villanti performed a market research for Quros Automotive Co., Ltd. He found an interesting fact: automobile is quite socialized in China rather than personalized. This means the window period for a new brand to enter the industry is still open.However, to enter the industry is no easy task. According to Volker Steinwascher, CEO of Qoros,speed is one of the critical factor. As a proprietary brand, Qoros must get out of the red and gain brand influence. Speed also means cost control.Villanti thinks that Qoros is a subversive force in the automotive industry. Many things such as the Internet of cars, the Internet of things system, business mode and supplier cooperation, cannot be dealt with in the conventional way. In fact, all the company's products are defined by their own teams, and the past 4 years is a passionate adventure of staffs from 26 countries.
