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未知需求分布下的供应链交易信用组合激励机制 被引量：3

Incentives Mechanism Based on Trade Credit in a Supply Chain with Distribution Free Demand
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摘要 运用不确定型决策理论中的极大极小方法,讨论了在需求最坏可能分布情况下集中式供应链的最优联合策略选择;考察了在分散决策供应链中零售商订货量与广告投入不足将导致供应链绩效不佳。研究发现,引入由交易信用、广告费用补贴以及销售收入共享构成的组合激励机制,能够协调作为独立主体的零售商的订货行为与广告策略,在满足零售商参与约束的同时,最终实现制造商期望利润的显著提高,并且例示了需求波动对供应链成员最优期望利润的影响。 This paper firstly discusses the optimal choice of joint policies of the centralized supply chain against the worst possible distribution of demand, and then examines the poor performance of supply chain which resulted from the insufficiency of the retailer＇ s order quantity and advertising expenditure in a decentralized supply chain. It finds that introducing an incentive mechanism consists of trade credit, advertising cost subsidy and sales revenue-sharing, can coordinate the individ- ual retailer＇ s ordering behavior and advertising policy, and finally realize the remarkable enhancement of the manufacturer＇ s expected profit, satisfying the retailer＇s participation constraint. Moreover, a numerical example illustrates the effect of the demand volatility on the optimal expected profits of supply chain members.
作者 曾顺秋 骆建文 张钦红
机构地区 上海交通大学安泰经济与管理学院 上海交通大学中美物流研究院
出处 《软科学》 CSSCI 北大核心 2013年第6期10-14,共5页 Soft Science
基金 国家自然科学基金项目(71072063 71001063) 上海市哲学社会科学规划项目(2012BGL011)
关键词 分布未知 供应链协调 交易信用 订货数量 广告策略 distribution-free supply chain coordination trade credit ordering quantity advertising strategy
分类号 F224.3 [经济管理—国民经济]
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参考文献9

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二级参考文献18

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共引文献40

同被引文献32

  • 1何明珂,董天胜.供应链中信用缺失的形成机理研究[J].管理世界,2007,23(10):166-167. 被引量：15
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  • 9Arkana A, Hejazi S R. Coordinating Orders in a Two Echelon Supply Chain with Controllable Lead Time and Ordering Cost Using the Credit Period [ J ]. Computers & Industrial Engineering, 2011,62 (1) :56 -69.
  • 10Zhou Y W, Zhong Y G, Li J C. An Uncooperative Order Model for hems with Trade Credit, Inventory-dependent Demand and LimitedDisplayed-shelf Space [ J ]. European Journal of Operational Research ,2012,223 ( 1 ) :76 - 85.

引证文献3

二级引证文献6

软科学
2013年 第6期

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