摘要
依据广州、哈尔滨实地调查问卷,探求地域差异、主观感受对可追溯食品消费者购买意愿的影响。结果显示:学历层次、收入水平、食品支出规模、家庭人口数量等个体特征因素并未对不同地域消费者购买意愿形成差异影响,价格仍是决定购买意愿基本因素;认证食品消费者主观感受负向影响购买意愿;而性别、职业背景、健康状况、户外就餐频率、家庭食品主要购买者身份、挑选食品时间因地域差别、个体差异,对消费者购买意愿影响也不尽相同。
Based on the survey data of Guangzhou and Harbin city, the paper seeks the influencing on regional difference and subjective feeling to purchase intention of consumers. The results are as follows： some factors of individual characteristics including education level, income level, food expenditure, population number of family would not have a various effect on purchase intention of consumers in different regions to traceability food; price of traceability food is still the fundamental factor to determine purchase intention; subjective impression to authentication food could have a negative effect on purchase intention; other factors such as sex, professional background, health level, frequent of outside eating, whether as main purchaser of family or not, shopping time to food might have different influence on purchase intention of consumers because of different regions and individual difference.
出处
《经济问题》
CSSCI
北大核心
2012年第11期69-74,共6页
On Economic Problems
基金
国家自然科学基金项目"基于供应链的中国食品追溯体系激励与监管机制研究"(70873124)
国家自然科学基金项目"基于质量安全的畜产食品产业链优化机制研究"(70973123)
高等学校博士学科点专项科研基金项目(20070019018)
中央高校基本科研业务费专项资金项目(2012YJ142)
