摘要
采用问卷调查和数理统计方法,研究了495名不同年龄群体的武汉市居民对体育旅游的认知、需求、动机和行为特征。研究表明,在对体育旅游概念和作用的认识、最喜欢的体育旅游项目、体育旅游动机、体育旅游的制约因素、每次体育旅游的费用、体育旅游出游的时机以及参与体育旅游的频率等方面,不同年龄段居民存在明显差异。
Adopting questionnaire and mathematical statistics, awareness, needs, motives and behavior related to sports tourism of residents of different age groups in Wuhan City were studied. The results showed that there were sig- nificant differences among residents of different ages concerning opinions about concept and function of sports tour- ism, favorite sports tourism programs, motivation for sports tourism, restricting factors, spending on sports tourism each time, sports tourism travel time and the frequency of taking sports tourism.
出处
《武汉体育学院学报》
CSSCI
北大核心
2012年第6期58-62,共5页
Journal of Wuhan Sports University
基金
国家体育总局社会科学研究项目(13905509079)
关键词
体育旅游
认知
动机
行为特征
武汉市
sports tourism
cognition
motivation
behavior
Wuhan City
