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消费者手机支付采纳的影响因素研究 被引量：5

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摘要 近年来,移动技术在生活中变得日益普遍,但据资料显示,我国目前手机支付业务的使用率还处在一个相当低的水平。文章基于技术接受模型,结合风险感知、消费者创新、主观规范和兼容性等变量,对消费者手机支付采纳行为进行了研究,讨论了不同变量与使用意愿间关系的影响,深入地剖析影响消费者手机支付使用的根本原因,为提升我国手机支付的使用率,促进手机支付推广的效果和效率提供一定的理论思路,并期望能对现有消费者创新采纳行为研究的理论框架有所贡献。
作者 张波
机构地区 河北工业大学管理学院
出处 《会计之友》 北大核心 2012年第20期39-43,共5页 Friends of Accounting
关键词 手机支付 创新扩散 技术接受模型 采纳意愿
分类号 F832.2 [经济管理—金融学]
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参考文献27

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二级参考文献95

共引文献101

同被引文献57

  • 1刘枚莲,黎志成.面向电子商务的消费者行为影响因素的实证研究[J].管理评论,2006,18(7):32-37. 被引量：35
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引证文献5

二级引证文献14

会计之友
2012年 第20期

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