摘要
以北京市城市消费者为调查对象,运用统计描述法和Logit回归模型,分析消费者对不同品牌婴幼儿奶粉的选购行为及其影响因素。研究结果表明:与国内婴幼儿奶粉品牌相比,国外品牌占据明显优势,82.7%的消费者购买国外品牌;从消费者自身的认知出发,质量安全是其购买国外品牌的主要原因。Logit模型回归结果表明,风险感知、收入、家中小孩数和性别是影响消费者品牌选购的主要影响因素。
In this paper, Beijing urban consumers are selected for the survey, through statistical description and Logit regression model to analyze the consumers＇ purchasing behavior of different brands and its influencing factors. The results show that, comparing with the domestic brands, foreign brands have great advantages. About 82. 7 percent of consumers buy foreign brands, starting from the consumer＇s own awareness, quality is the main reason why buying foreign brands. Logit model regression results show that： risk perception, income, number of children at home and gender are main factors influencing consumers＇ brand purchase.
出处
《统计与信息论坛》
CSSCI
2012年第1期101-106,共6页
Journal of Statistics and Information
基金
国家自然科学基金项目<基于食品质量安全的畜产食品产业链优化机制研究>(70973123)
