摘要
湖南农村特色产品营销战略缺乏、分销渠道单一、品牌知名度较低、差异化和表现力不足等营销现象,导致产品供需脱节,交易效率低。将农村特色产品从一般农产品中分离出来进行精细研究,转变发展方式,升级产业模式,丰富完善产品内涵,加强渠道建设,完善促销等举措,不失为在新农村建设进程中指导和推动农村特色产品发展的重要途径。
As for the marketing of Hunan agricultural specialties,there exist such problems as lack ofmarketing strategy,lack ofmultiple sale channels,lack of popularity and so on,which results in inefficient marketing.We should take the agricultural specialties out fromthe general agricultural products and make a fine processing of them,change the development mode,upgrade agricultural industry pattern,enrich and improve agricultural products and improve sale channels and marketing strategy,which is very important for directing and promoting the development of agricultural specialties in the construction of socialismnewcountryside.
出处
《企业技术开发》
2011年第10期123-125,共3页
Technological Development of Enterprise
基金
湖南省大学生研究性学习和创新性实验项目(新农村建设进程中湖南农村特色产品营销研究
湘教通[2010]244号-14)
关键词
新农村建设
特色产品
营销研究
construction of socialism countryside
specialty
marketing research
