摘要
冰雪体育文化软实力是冰雪体育综合能力的重要体现,高效地开展软实力建设对冰雪体育的发展具有重大作用。从经济投入产出的角度,认为我国冰雪体育的经济投入具有政府主导型、政府与社会混合型、社会主导型等多种特征;提出了冰雪体育文化软实力经济投入分配模型,在有限经济投入的条件下侧重冰雪体育文化投入将有助于冰雪体育的长远发展。
The culture soft power of ice-snow sports is an important embodiment of ice-snow sports comprehensive abilities,and it＇s significant for developing the ice-snow sports to efficiently develop the soft power.From the viewpoint of economic input-output,the paper thinks that Chinese ice-snow sports economic investment shows multiple characteristics such as leading type of government,mixed type of government and society,dominant type of society.It puts forward an economic investment distribution model of ice-snow sports culture soft power,and it will contribute to the ice-snow sports long-term development by having more investment on the ice-snow sport culture with the limited economic investment.
出处
《冰雪运动》
2010年第6期51-54,共4页
China Winter Sports
关键词
冰雪体育
软实力
建设
社会价值
ice-snow sports
soft power
develop
social value
