摘要
本文将顾客感知价值理论引入C2C电子商务网站的评价,运用层次分析法对淘宝网、拍拍网、易趣网、百度有啊四家C2C电子商务网站进行顾客感知价值的考察,通过对比分析,结果表明各网站最应该改进的因素为商品信息和商品价格,得到了具有理论指导意义和现实应用价值的结论。
This paper introduced customer perceived value （CPV） into the evaluation of C2C websites, and made research on CPV of four C2C websites, including www. taobao, eom, www. paipai, corn, www. eaehnet, eom and youa. about:blank, com. Through comparative analysis, it was obtained that the factors that each C2C website should most improve were the information of commodities and the price of commodities. The conclusion of this contribution is meaningful to both theoretical direction and practical application.
出处
《科学决策》
2010年第11期70-76,共7页
Scientific Decision Making
