摘要
利用社会营销理念,了解血站市场推广的目标人群-无偿献血者的认知行为的特性,提高血站的宣传力度,改变血站业务的群众满意度,提升社会对无偿献血的认识。通过社会营销管理的核心理念的运用使献血者招募工作效率极大的提高。
Use of social marketing concepts to understand the blood bank marketing target groups-voluntary blood donors of cognitive characteristics,improve the blood bank′s publicity efforts,changes in blood bank business,people satisfaction,improve community awareness of blood donation.Management through social marketing core concept of the use of blood donor recruitment to greatly improve efficiency.
出处
《实用心脑肺血管病杂志》
2010年第5期635-635,共1页
Practical Journal of Cardiac Cerebral Pneumal and Vascular Disease
关键词
社会营销
无偿献血
招募
Social marketing
Blood donors
Recruiting
