摘要
对过去9年（2000年～2008年）发表在10种国内外语类中文核心期刊上的关于广告（语）相关方面研究的论文作了系统的统计。广告研究的发展趋势是：研究内容单一、重复；对广告受众的研究甚少；对国外语言学的新理论应用有一定尝试但所占比例较小。针对这样的研究发展趋势，作者以探讨为主要目的，提出了关于广告（语）相关方面研究的一些拙见。
After analyzing research papers about advertising or advertising language published in ten of the major linguistic journals in China from 2000 to 2008, we found that the research content is simple and only some subjects are studied; researches about both advertising audiences and the application of the new linguistic theories are also very few. Based on these tendencies, this paper comes up with some suggestions on this field for future research.
出处
《中北大学学报（社会科学版）》
2009年第5期49-53,共5页
Journal of North University of China：Social Science Edition
基金
中国地质大学(武汉)优秀青年教师资助计划项目(CUGQNW0910)
关键词
广告(语)研究
外语类核心期刊
发展趋势
advertising or advertising language research
major linguistic journals
tendencies
