摘要
根据医疗服务的特点、公立医院服务现状,应用SWOT分析法分析了公立医院的优势、劣势和面临的机遇和挑战;从服务理念、医患关系、服务方式、信息技术等方面探讨了在新医改环境下公立医院如何进行服务竞争战略选择,以不断改善医疗服务质量和效率,有效提升医院的核心竞争力。
Based on the characteristics of medical services and the present situation of public hospital services, the paper applied the SWOT model to analyze the strengths, weaknesses, opportunities, threats of public hospitals. In order to continuously improve the quality and efficiency of health care services and enhance the core competitive power of public hospital,the paper discussed how to carry out the service competitive strategic choice from several aspects under the new medical reform environment, for example, service concept, doctor-patient relationship, method of service, information technology, etc.
出处
《现代医院管理》
2009年第5期10-12,共3页
Modern Hospital Management
关键词
公立医院
SWOT分析
医患关系
服务战略
public hospitals
SWOT analysis
doctor-patient relationship
service strategy.
