摘要
新疆作为我国面积最大的省份,其旅游资源丰富,自然景观独特,民俗文化多样。运用SWOT分析,对新疆体育旅游资源进行深入研究发现,不但要看到新疆具备独特的自然环境,包括冰雪、民族体育等特色体育旅游资源,同时要看清新疆体育旅游劣势与威胁;要找出适合自身发展的优势,把握住北京奥运会带来的体育旅游机会。并针对新疆体育旅游资源的特点制定出切实可行的发展战略,将对新疆体育旅游业的发展具有重要现实意义。
As the area biggest province in China, Xinjiang has ample tourism resources, unique natural landscapes and diversified folk cultures. By using SWOT to perform an in-depth analysis on sports tourism resources in Xinjiang, the authors revealed the following findings： Xinjiang is provided with such featured sports tourism resources as unique natural environments, ice and snow related events, as well as national sports, whereas Xinjiang should clearly know about its own disadvantages and threats, find out advantages suitable for self development, seize the opportunities brought by Beijing Olympic Games 2008 to sports tourism, and work out practically feasible development strategies according to the characteristics of sports tourisms resources in Xinjiang, which is realistically important and meaningful for the development of sports tourism in Xinjiang.
出处
《体育学刊》
CAS
CSSCI
北大核心
2009年第7期56-59,共4页
Journal of Physical Education
基金
教育部人文社会科学一般项目(08JA790114)
新疆大学人文社会科学校院联合资助项目(XY080244)
关键词
体育旅游资源
可持续发展战略
新疆
sport tourism resources
sustainable development strategy
Xinjiang.
