摘要
本文分析了我国水产品网络零售现状,通过结合介绍美国pikeplacefish.com水产品网络零售网站的4P网络营销策略,提出了水产品网络零售的服务整合策略,即将水产品网站定位于水产品营销平台,发挥Web2.0技术优势,进行网络营销的组合策略,从而提升企业水产品销售。
The paper analyzed the status of aquatic product on network retail. After discussed the 4P e-marketing strategies of pikeplacefish.com, the integrating service strategies were proposed. The website of aquatic product would be orientated to a marketing platform and take advantage of the technical advantage of Web2.0. In order to promote the marketing, the combined polices would be constructing on e-markting.
出处
《农业网络信息》
2008年第10期123-125,129,共4页
Agriculture Network Information
关键词
水产品
4P
网络零售
服务整合
Aquatic product
dP
Network retail
Service integration
