品牌国际化研究述评被引量：32

导出

摘要品牌国际化是当今理论界与实务界关注的一个前沿问题。国内的相关研究和实践尚处于起步阶段。本文回顾了国内外关于品牌国际化研究的重要成果,对品牌国际化的概念进行了界定,对品牌国际化的研究范围和视角进行了梳理,并提示了今后的若干研究方向,以期为国内的品牌国际化研究提供借鉴。

作者韩中和

机构地区复旦大学管理学院

出处《外国经济与管理》 CSSCI 北大核心 2008年第12期32-38,共7页 Foreign Economics & Management

基金国家社会科学基金项目<加快转变外贸增长方式对策研究>(编号:07BJY126)

关键词品牌国际化国际营销品牌管理组织

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