摘要
SNS是Web2.0应用的典型模式之一,而人际传播是SNS最主要的传播形态。本研究以校内网注册用户为研究对象,通过对两所高校的校内网用户网络调查搜集的多项数据,结合7W传播模式,从传者、内容、媒介、受者、效果、动机、情境七个方面分析校园SNS的传播特征。通过与博客等媒介的比较,归纳出传者的自组织性及去中心化、以隐私性和自主性为前提的高分享度微内容传播、传播符号的多元化、对象群体的同龄化及指定性、传播主体的交互性、真实性和社会性的回归、动机的目的性、直接性和非功利性等校内网的传播特征。参照使用与满足、弱连带优势等理论,探讨在实名制规则下校园SNS的人际传播与受者需求、个人形象、性别、物理世界的人际关系等的交互关系。并结合建设和谐校园的新形势,展望校园SNS的发展趋势。
SNS is one of typical Web 2.0 application modes .SNS＇s major form is Interpersonal communication. Taking the registered user of Xiaonei net as the object of the study, we collect the statistics among two Universities＇ users through the internet investigation, combining with the ＂TW＂ mode, from the sounder, content, media, audience, effect, intention and circumstance seven aspects to analyze the feature of Campus SNS. Comparing with some media like Blog and so on, we induce eight characteristics of the Xiaonei＇s diffusion, including the self - organized and none-centre of propagating source; micro-content diffusion which taking the privacy and autonomy as the prerequisites; multiplicity of the diffusion symbol; the identical age of communication group; regression of the reality and socialization; destination, immediacy and none-utility of the intention. Referring to the theory of ＂ Using and satisfied＂, we analyze the interact relationships in the rules of ＂real name system ＂between campus SNS＇s ？Computer - mediated Interpersonal Communication （ CM IC） and the recipient＇s need, image, gender, community relationship in the physical world. Intergrating with the new situation of structuring harmonious campus to forecast the Campus SNS＇s prospect.
出处
《广东技术师范学院学报》
2008年第3期29-35,共7页
Journal of Guangdong Polytechnic Normal University
