摘要
在消费市场中,大学生因所受教育内容、程度的差异,以及大学内外环境、该年龄阶段特殊心理特征的影响,消费心理和消费行为有着诸多特殊表现。对其消费行为的研究,有助于把握他们的消费状态及发展趋向,从而开展有针对性和实效性的教育和管理。本文对当代大学生的消费水平、消费结构、消费方式、消费特点等进行了调研分析,并提出了调试建议,力求为高等院校的教育者提供某些参考,并引导大学生树立正确的消费观念,养成良好的消费习惯。
In consumer market, every university student has different background of education, different study environment and the special mental characteristic of that age ,so they have their own consume mentality and consume behavior. To investigate the consume behavior of university students can help us grasp the tendency of their consumption .In this article ,we analyzed the characteristic of university students ,include the level of consumption, the construction of consumption, the style of consumption and so on .We also give up some suggestions in order to help the undergraduates set the right consume concept and the good consume habit.
出处
《河北大学学报（哲学社会科学版）》
CSSCI
北大核心
2007年第6期120-123,共4页
Journal of Hebei University(Philosophy and Social Science)
基金
河北省教育厅2006年人文社会科学研究计划课题<当代大学生社会角色定位研究>(S060307)
关键词
大学生
消费行为
消费心理
调查报告
university students consume behavior consume mentality investigation report
