摘要
树立医院的品牌,可以扩大医院的声誉,增加员工的凝聚力,提高医院的管理效率,也便于医院营造和谐的医患关系。党的十六届六中全会提出了构建和谐社会的明确要求,构建和谐的医患关系,营造和谐的医疗环境,成为医院管理的一种必然趋势。医院应以病人为中心,以提高医疗服务质量为主题,建设医院的诚信品牌,塑造具有时代特色的医院文化,才能从根本上提高医院的核心竞争力。
Hospital brand could increase hospital creditableness, improve employee solidarity, promote hospital management efficiency and build harmonious hospital and patient relations. The Sixth Plenary Session of the 16th Central Committee of the Communist Party of China had presented to build harmonious society. So building harmonious hospital and patient relationship and harmonious medical environment was a certain trend. Hospotal would be consodered to patient centered, promote medical quality and build hospital brand to increase hospital compitition.
出处
《中国医院》
2007年第5期23-24,共2页
Chinese Hospitals
关键词
医院品牌
医院文化
和谐医院
hospital brand, hospital culture, harmonious hospital
