摘要
旅游产品的质量直接关系到旅行社的经济效益和持久发展。对旅行社来说,提供何种质量的半自助旅游产品是其应对激烈竞争的关键。从无限次重复博弈及其均衡结果得出,旅行社要保持长期的稳定收益必须提供高质量的半自助旅游产品。同时,只有正确认识半自助旅游产品的含义及建立旅游产品信用机制,并在政府的监督管理下才能更好地规范产品质量,使旅游者和旅行社都达到帕累托最优和社会资源配置的有效利用。
The quality of travel product directly relates to the economic performance and development. To travel agency, which semi-self-help travel products were provided is the key to the fierce competition. The travel agency must provide high quality travel to keep the stable long profit from the equilibrium result of infinitely repeated game. At the same time, the travel agency should correctly recognize the definition of semi-self-help travel product, establish the reputation mechanism of travel product and be charged with governmental management to control product quality. So make tourist and travel agency to come to the Pareto efficient and the efficient use of social resource allocation.
出处
《经济研究导刊》
2007年第3期140-141,共2页
Economic Research Guide
关键词
半自助旅游产品
博弈模型
信用
： semi-self-help travel product
game analysis
infinitely repeated game
