摘要
论述了实施绿色营销对构建节约型社会的重要意义。针对实施绿色营销的障碍,提出了相应的对策、建议。
This paper discusses the great significance of implementing green marketing in building a conservation-oriented society. In the view of the obstacles to the implementation of green marketing, this paper proposed some corresponding countermeasures and suggestions.
出处
《华中农业大学学报（社会科学版）》
2007年第1期63-65,共3页
Journal of Huazhong Agricultural University(Social Sciences Edition)
关键词
节约型社会
绿色营销
绿色消费
conservation-oriented society
green marketing
green consumption
