摘要
进入21世纪,在市场经济的大背景下深度开发海洋旅游产品很有必要。本文在阐述今后海洋旅游产品深层次开发应把握的原则和预测未来海洋旅游产品发展方向的基础上,提出了浙江省深度开发海洋旅游产品的策略。
This paper points out that the necessities for deeply developing the marine tourism product in Zhejiang Province at the background of the experience economy era in 21 century. Meanwhile, the author puts forward principles when further developing marine tourism products in future, and then predicts that the marine tourism product will develop in the directions of ecology and experience. Finally, it gives some suggestions on the deep development of the marine tourism product in Zhejiang Province.
出处
《生态经济》
CSSCI
北大核心
2007年第1期123-125,共3页
Ecological Economy
基金
浙江省哲学社会科学基金项目(编号:NX04LJ06)
关键词
海洋旅游业
海洋旅游产品
体验经济
深度开发
marine tourism
marine tourism product
experience economy
deep development
