摘要
探讨了城市商业实际选址所要考虑的空间尺度、逻辑次序和分析要点．首先进行网络分析．在城市与区域的范围,分析行业网络和企业网络(公司网络)认识行业、企业网络的空间格局,以确定空间上商业设施的布局方向．其次进行区域分析,以所选址的商业设施的基本商圈为范围,确定商业设施的区域定位,即商业设施的商业中心等级和合适区域．分析区域的购买力(基本购买力、特定人群购买力和购买潜力),分析区域的地价成本和与区域相关的其他成本,分析区域的空间竞争形势,分析商业设施与地方文化和消费习惯的切合程度．以确定选址的区域．再次,进行地段分析．分析选址商业集聚地与城市其他商业中心的趋近性、交通的枢纽程度,地段内部选址商业设施与其他商业设施、城市其他设施、主导消费群体的关联,以及地段内部的空间结构(与地段中心的距离)．最后,进行地点分析．分析用地性质(临街的宽度、深度与停车场有无和远近),分析选址商业设施与道路的关系、易识别程度．借鉴了国内外近年来的商业区位理论的发展,总结和提炼了商业选址、规划布局的实际经验,将商业区位选择问题进一步理论化、应用化．
The location of a retail business is one of the most important factor influencing its development, but it is still a scientific issue on how to select the location for the business. In this paper, the author made some researches on the ways to determine the locations of retail businesses. First, the patterns of the network of retail businesses of a company should be considered while distributing its retail businesses. Second, the social and economic conditions in the area where a business will have its commercial effects on should be analyzed completely. Third, the different sections in the area should be studied thoroughly. The last, the site of a retail business in a section of a street should be investigated fully. The aim of the paper is trying to develop some theory about retail business location diagnoses based on a lot of practical experiences. This paper reviews the recent studies on retailing location research, summarizes the actual experience of retail location and pattern planning, and try to put location and site selection theory to applying.
出处
《上海师范大学学报（自然科学版）》
2006年第3期74-80,共7页
Journal of Shanghai Normal University(Natural Sciences)
基金
国家自然科学基金(40471029)
关键词
商业区位
诊断
网络
区域
地段
地点
retail business
commercial location
location diagnose
