摘要
运用文献资料、调查和实证研究等方法,对我国商业健身俱乐部的发展特征进行分析。结果显示:商业健身俱乐部一般实行会员制,它的服务产品由核心产品、期望产品、延伸产品构成;服务产品具有无形性,生产消费的同步性、异质性、易逝性,产品所有权的不可转让性,健身后效性,公共产品和私人产品的双重性特征。认为:特许加盟连锁经营模式是商业健身俱乐部的发展趋势。
It applied the research methods of literature, investigation, case research etc. to analyzing the development and characteristics of commercial fitness clubs of our country. The results show that commercial fitness clubs generally put into practice the members system, their service products are made of the three parts of core products, expectant products and extending products. The service products have the following features, invisibility, the synchronism of production with consumption, the character of difference in quality, being easily out of date, untransferable nature of the ownership of products, fitness effects producted latter, and double nature of public products and private products. It holds that the model of interlock operation of specially permitted alliance is the tendency of the development of commercial fitness clubs.
出处
《上海体育学院学报》
CSSCI
北大核心
2006年第3期26-31,共6页
Journal of Shanghai University of Sport
基金
教育部博士基金资助项目
关键词
健身俱乐部
商业健身俱乐部
会员制
服务产品
特性
连锁经营
fitness club
commercial fitness club
member system
service products
characteristic
interlock operation
