摘要
着力经营与灵活利用社会资本是默多克及其新闻集团获得成功的重要策略之一。基于自身商业利益,他与各国政治系统建立良好关系,通过编织政治网络,获取关键资源;在金融界建立良好的社会网络为其全球扩张提供了充裕的资金;新闻集团在全球范围与各地竞争对手展开激烈竞争的同时,又在各地广泛建立合作与联盟关系,构建共同进化网络。
One of the important strategies of Murdoch to succeed is to run and use his Social Capital. He has and keeps friendly relations with the politics systems of many counties practicing his commercial interests. He has expanded his operations in the whole world depending on his social networks in the financial field to offer capital. News Groups construct the networks with its rivals to develop together.
出处
《湖南大众传媒职业技术学院学报》
2005年第6期40-42,共3页
Journal of Hunan Mass Media Vocational and Technical College
