摘要
企业的竞争靠产品质量，医院的竞争靠特色技术 面对医疗市场的新形势、新任务、新要求和新挑战，如何打造医院品牌，增强核心竞争力，围绕这一课题，本文提出要始终坚持用科学发展观统揽全局，坚定不移地走特色兴院之路，力求在培养重点学科上谋求新突破；在培养人才上谋求新作为；在强化经营理念上谋求新创新；
To win the competition, the business enterprise depends on the quantity, but the hospital depends on the special technique. Facing the new situation, new mission, new request and new challenges of the medical market, the paper points out that we should create hospital brand to strengthen the core competition namely as insisting in using science - development view to view the situation, developing the special courses of hospital, seeking new way to train talented person, innovating the principle of operation and improving the quality of medical service.
出处
《解放军医院管理杂志》
2005年第5期406-408,共3页
Hospital Administration Journal of Chinese People's Liberation Army
关键词
医院品牌
核心竞争力
军队医院
hospital brand
core competitiveness
military hospital
