摘要
按国际统计标准衡量,目前我国已进入老龄化社会。东南沿海地区作为我国经济较发达区域,老年旅游市场具有市场开发的潜力,“银发潮”为该地区旅游业的发展带来了新的机遇。旅游企业应依据本地区老年旅游市场的特点,开发出有针对性的旅游产品,促进旅游经济协调、快速、健康地发展。
China is now entering an aging society according to the international criterion. As a developed economic area, China＇s southeast coastal region faces new opportunities in its tourist industry brought about by the aging trend. This paper analyzes the possibility to develop the aged tourism market in this region and the features of this market segment, and puts forward some strategies to develop it.
出处
《湖州师范学院学报》
2005年第5期89-92,共4页
Journal of Huzhou University
关键词
东南沿海地区
老年旅游市场
开发策略
the southeast coastal region
the aged tourism market
strategy
