摘要
“好酒不怕巷子深”的时代已经离我们越来越远，广告充斥着人类的视觉、听觉，而语言和图像是广告诸多元素中不可代替的因子。本文所主要探讨的诱导功能是广告语言所散发出的令人心动的气息，我们的时代将因广告而精彩，我们的广告将因语言而具备灵魂和活力。
The time when 'Even the mellon wine is in the depths of a lane, its sweet smell still spread far and near' have passed by, and today this world is flooded with advertise-ments. A successful advertisement consists of many elements, among which language is one of the most important aspects. This paper is to analyze the inducing functions of advertisement languaer. Our moden era is fiued with fascinations by advertisements; advertisements am endowed with vifality and soul by languages.
出处
《南京师范大学文学院学报》
2001年第2期86-90,共5页
Journal of School of Chinese Language and Culture Nanjing Normal University
关键词
广告语言
诱导功能
审美
情感
Advertisements language, inducing function, taste ,chief, sentiment
