摘要
信息技术的发展改变了传统的商业模式,客户关系管理日益受到陶瓷企业的关注。探讨了网络营销环境下C R M系统在陶瓷企业中的应用与实施。
With the development of information technology, business pattern is changed. Customer Relationship Management (CRM) is increasingly focused by ceramic enterprises. This paper explores the application and implement of CRM in ceramic enterprise under the Environment of E-marketing.
出处
《中国陶瓷》
CAS
CSCD
北大核心
2005年第1期46-48,共3页
China Ceramics
关键词
陶瓷企业
客户关系管理
网络营销
ceramic enterprise, customer relationship management, E-marketing
