摘要
大学形象的塑造涉及方方面面的问题,首先,要了解良好大学形象的基本特点,其次,要正确处理建立良好大学形象的各种关系,同时,还要把握塑造良好大学形象的策略和措施。
The construction of university figure relates to many questions. Firstly basic characteristics of university figure should be understood. Secondly various relationships with the construction of university figure are also dealt with well. Thirdly it is very important to know the strategies and measures of the construction of university figure.
出处
《黑龙江高教研究》
北大核心
2004年第11期21-23,共3页
Heilongjiang Researches on Higher Education
关键词
大学
大学形象
塑造
university
university figure
construction
