摘要
介绍通过贯彻CRM理念 ,重视广告客户关系管理和实施品牌战略 ,《现代纺织技术》在广告经营中取得的成效 。
Through putting emphasis on advertisement customer relationship management (CRM) and carrying out brand strategy, the journal Modern Textile Technology has made some achievements in managing advertisements. Then the author puts forward some advice for further implementing CRM.
出处
《编辑学报》
CSSCI
北大核心
2004年第4期283-284,共2页
Acta Editologica
