摘要
以无锡市湖滨商业街为例,采取理论实践相结合的分析方法,从商业街绿色产品策略、绿色价格策略、绿色渠道策略和绿色促销策略四个方面对商业街实施绿色营销策略的思路进行探索,可以为实施绿色营销策略的企业提供借鉴和思路。
In the case of H Commercial Street,the paper brings forward a comprehensive analysis to explore the product,pricing,channels and promotion of Green Commercial Street. The paper tries to provide a personal thoughts and methods to the commercial street which wants to perform green marketing strategy.
出处
《哈尔滨商业大学学报（社会科学版）》
2015年第5期29-34,共6页
Journal of Harbin University of Commerce:Social Science Edition
基金
江苏省高校哲学社会科学课题(2013SJB790053)
关键词
商业街
绿色营销
营销策略
commercial street
green marketing
marketing strategy
