摘要
传统电子商务模式在区域农产品的应用实践中存在客观环境和人才素质等不足,传统生产难以适应大市场的需求。根据福建省农业小生产、分散性、网路通畅等特点,创新的农村第三方电子商务模式、P2C2B、P2G2B能有效地将现代信息服务和传统农业相结合,促进农业经济结构优化,提高区域农业运行效率。
In the regional practice of traditional e- commerce mode, it shows objective environment shortage and the lack of talent and the mismatch between traditional production and big market demand. According to small-scale production, dispersion, and unobstructed network, the new e-commerce modes can effectively combine the modern information services and traditional agriculture. It also can promote agricultural economic structure optimization and improve the operation efficiency of regional agricultural.
出处
《齐鲁师范学院学报》
2013年第6期56-62,共7页
Journal of Qilu Normal University
基金
福建省教育厅B类项目:福建省农产品电子商务发展模式研究(JB11035)
