摘要
"全球本土化"所呈现的核心问题涵盖了鲜明的跨文化意义,同时,它对于"超本土"、"跨本土"力量的寻求,对于全球与本土、普遍性与特殊性的平衡力量的寻求,是充满悖论的。全球化不可能取代本土化,本土化也不可能阻挡住全球化的浪潮。但目前研究全球本土化陷入了"全球本土化"—"全球化"—"去全球化"—"本土化"—"去本土化"的思想轨迹。解释全球本土化的悖论要用跨文化传播的视角,寻求调适文化差距或文化冲突的策略,将跨文化传播内化为一种自我管理,调适"权力动力"的运作机制。同时全球本土化过程中要克服被技术倾向化的趋势,立足多元互动市场,培养文化互动的空间,实现跨文化转向,维护文化间互惠理解建构平衡的权力。既要注重全球化与本土化的同质性,也注重二者异质性,实现文化冲突的互动和谐。
The core problem of 'geo-localization' is of obvious inter-culture significance and full of self-contradictions with respect to quest for 'local transcending' and 'inter-localizing' power and balancing power between global and local as well as general and special characters.Globalization cannot substitute for localization and the latter cannot impede the former as global trend.But the research in globalization at present is trapped in idea track of 'geo-localization','globalization','de-globalization','localization' and 'de-localization'.In interpreting the paradoxy of geo-localization,we need inter-culture communication as a perspective to quest for strategy of modulating cultural gap or cultural clash to internalize inter-culture communication as a sort of self-management and modulate 'power dynamism' operation mechanism.In the meantime,in the course of geo-localization,we need to overcome technique-oriented trend,set foot in multiple inter-active market,cultivate cultural two-way space and reach cross-culture turn to maintain balancing power of constructing cultural mutual-benefit comprehension.On the one hand,we stress the homogeneity in globalization and localization;on the other hand,we need to mind its heterogeneity to reach harmony amid cultural clash.
出处
《新疆师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2013年第1期41-48,1,共9页
Journal of Xinjiang Normal University(Philosophy and Social Sciences)
基金
国家社科基金重点项目"国家形象建构与跨文化传播的理论创新与路径选择研究"(12AXW006)的阶段性成果
关键词
全球本土化
跨文化传播
文化间性
平等权力
和谐理念
Geo-localization
Inter-culture Communication
Inter-Culture
Equal Power
Concept of Harmony
