摘要
万众瞩目的世界杯既是运动员竞技的舞台,也是新媒体、新技术、新商业模式的绝佳试验场,球迷和观众了解信息的方式随着每四年的狂欢几乎都有新的甚至是革命性的突破。今年的德国世界杯也不例外。由于流媒体技术的成熟与中国宽带用户的增长,网络视频内容成为商业化的主要试验对象。同时,世界杯本身的强大影响力也让新媒体借势成长。在中国,一场新媒体围绕世界杯宽带视频资源的争夺, 其激烈程度丝毫不亚于足球赛场的肉搏战。
The World Cup is turning the world crazy. It is not only a stage on which world-class football players compete, but also an excellent trial platform for new media, new technologies and new business models to show off themselves. Looking back at every World Cup, you will find the way that fans and audience get information takes a new or even revolutionary breakthrough almost every four years as the bash takes place. This year's World Cup is not an exception. As the streaming media technology gets mature and ...
