摘要
运用PEST模型和“五力模型”分析上海交大MBA教育,结果表明机会和威胁并存、优势和劣势同在。上海交大MBA教育的战略定位应为“国际化、通式化、专业化、精品化”。
By means of the modes of PEST and 'wu li',the result of analysis of MBA education in Shanghai Jiao Tong University shows that opportunity and threat coexist and the same with advantages and disadvantages.The strategic orientation of Shanghai Jiao Tong University MBA education should be 'international,entire,specialized and fine'.
出处
《安徽工业大学学报（社会科学版）》
2006年第5期127-129,共3页
Journal of Anhui University of Technology：Social Sciences
关键词
上海交通大学
MBA教育
战略定位
战略匹配
Shanghai Jiao Tong University
MBA education
strategic orientation
strategic match
