摘要
信息化浪潮席卷全球带来了电视国际传播活动的空前活跃,而我国电视国际传播受众研究在方法上尚处于不成熟阶段。本文力图通过对文化人类学和传播学文化研究学派的研究中已经较为成熟的民族志方法的梳理,找寻其与电视国际传播受众研究实现对接的现实路径。
A worldwide wave of informationization has brought the unprecedented flourish of interna- tional TV communieation activities,but the method of audience studies of international TV communica- tion still remains immature.This essay has regulated the ethnography method which has been very ma- ture in cultural anthropology and cultural studies,and tried to find the realistie route of joining the method in the audience study of international TV communication.
出处
《牡丹江教育学院学报》
2008年第5期149-151,共3页
Journal of Mudanjiang College of Education
关键词
研究方法
民族志
国际传播
电视受众研究
Method of Study
Ethnography
International Communication
TV Audience Studies
