摘要
商品的包装设计与人的记忆有紧密的关系。消费者对商品包装的记忆能使其在进行购买行为时受脑中记忆的影响。设计师在进行包装设计时会通过各种方式运用这一原理以增加设计效果。并针对商品包装设计中的记忆程序与增强记忆的策略作了初步的分析。
Commodity packing design is closely related to human beings’ memory.The consumers' memory of commodity packing may affect their purchasing activity.Thus the designers can apply this principle to their packing designing to enhance the designing effect by using different methods.This article mainly makes preliminary analysis on the memory procedure in commodity packing design and the strategies for enhancing memory.
关键词
商品包装设计
记忆
记忆程序
策略
commodity packing design
memory
memory procedure
strategy
