摘要
"大象无形"是为道。五行思想是华夏先贤根据天文大象总结、抽象出来的具有普适意义的系统论思想,它所揭示的事物发生发展过程的内部动力机制,即人们所熟知的五行生克原理。为探索纷繁芜杂市场表象后的人类营销实践的健康之道,将五行思想应用于人类的营销实践,对营销发生、发展的内在机制进行探讨:以五行相生的思想,极往知来,探索促进市场健康的发展道路;以五行相克的思想,知己知彼,探索保持良性竞争的市场模式。
"Giant Xiang has no shape"means that Tao has no name.WuXing is a systematic theory with universal significance,based on the Chinese summery and abstract of astronomical phenomena.It reveals the principle of mutual promotion and restraint between the five elements,which is the internal dynamic mechanism in the development process.This paper applies the five elements thought to marketing practice,and explores its internal mechanism.With the thought of mutual promotion in five elements,we can study the past and foretell the future changes,and explore the development path that promotes healthy markets.With the thought of restraint in five elements,we can know ourselves as well as the enemy,and explore the market model of maintaining healthy competition.This paper aims to explore the healthy way of marketing practice under complex market representations and provide theoretical support for promoting the balance and abundance of social growth.
作者
贾利军
张萌
李琦
赵庆杰
JIA Lijun;ZHANG Meng;LI Qi;ZHAO Qingjie(East China Normal University,Shanghai,China;Chinese Academy of Sciences,Shanghai,China)
出处
《管理学报》
CSSCI
北大核心
2020年第1期105-110,共6页
Chinese Journal of Management
基金
华东师范大学“幸福之花”先导研究基金资助项目
长三角地区就业能力开发研究智库建设资助项目.
关键词
五行
系统论
营销
five elements
system theory
marketing
